Live online cohort · 4 sessions · For political leaders & their teams

Run your office on AI. Legally. Before your opponents do.

A four-session working course for elected members, candidates and their staff: the law, the ethics, and the exact workflows that let a small political office produce like a large one – taught by the strategist who industrialised digital campaigning in British politics.

AI Command opens in September – timed for parliament’s return, when your office is back at full strength.

Opens September 2026
4 × 90 min live + recordings
Capped at 30 seats
Delivered online

Founding-cohort price: £997 – the lowest this course will ever be. Cohort 2 will be £1,495.

Why Now

The new term has started. The rules have changed. The tools have, too.

i.

The new intake

Scotland and Wales elected new parliaments in May 2026. Offices are being staffed and budgets set – right now.

ii.

The law is moving

The digital imprints regime is being extended and enforcement strengthened while the Electoral Commission pilots deepfake detection.

iii.

The threat is live

A third of UK adults reported seeing political deepfakes before May’s elections. Every office needs a defence – and a policy.

iv.

The asymmetry

An office using AI well out-produces one that doesn’t, ten to one, on the same staffing budget. That gap decides marginal seats.

Curriculum

Four sessions. A working office by the end.

SESSION 01

The landscape and the law

What AI is and isn’t for a political office. The UK rules: digital imprints, the false communications offence, Electoral Commission guidance on generative AI, and what the new legislation changes. The US picture for those who work across the Atlantic. Data protection where it bites hardest: constituent casework. An ethics framework your office can actually follow.

SESSION 02

The member’s office, industrialised

Casework triage and drafting at five times the speed – with the safeguards that keep constituent data safe. Correspondence engines. Briefings, research synthesis and FOI handling. Speeches and press releases in your voice, not the machine’s.

SESSION 03

Campaigning and communications

Content engines for social and email. Narrative discipline at volume. Opposition monitoring, polling synthesis, and imprint-compliant AI-assisted material. The weekly content cycle one staffer can run.

SESSION 04

Command and control

Your office’s AI playbook: standard operating procedures, tool selection on a political budget (most of it free), security and confidentiality rules, team roles – and a live build of one workflow for your office. You leave with a 90-day implementation plan.

The module nobody else teaches: the law.

Generic AI courses skip the part that can end a political career. We cover the UK imprints regime, the false communications offence, Electoral Commission guidance, US state deepfake statutes and the FEC position – in plain language, with compliance habits built into every workflow we teach. (Training, not legal advice – and we keep it current as the law moves.)

Your Instructor

Taught by the original practitioner.

Kirk J. Torrance brought new and emerging technology into UK and European political campaigning when almost nobody had – building the SNP’s digital campaign infrastructure from 2009: the breakthrough 2011 majority in a parliament designed to prevent one, the same machine behind the 2015 landslide that took the party from 6 to 56 Westminster seats, and a third Holyrood term in 2016. Channel 4 News called the work ‘light years ahead’; The Times called it a ‘Facebook revolution’.

He holds a BSc in Internet & Communication Technologies – including the study of AI – and has been deploying AI in business since 2015, training executives and teams at firms across architecture, enterprise and the third sector. Digital strategist to two First Ministers; published in The Spectator. He has spent seventeen years answering one question: how does a political operation do more, with less, faster than its opponents? AI is the biggest answer yet.

SNP 6 MPs → 56 (2015)The ‘impossible’ 2011 majorityStrategist to two First MinistersAI in practice since 2015BSc Internet & Comms Technologies incl. AIMedia: BBC · Channel 4 · The Times · Forbes · The Spectator
Pricing – Founding Cohort

The lowest price this course will ever be.

The founding-cohort price is £997. Cohort 2 will be £1,495; from cohort 3 it joins comparable professional AI programmes at £1,995+. The founding cohort pays the lowest price this course will ever carry – and is the smallest, most hands-on group it will ever run. This is professional training and is normally an eligible cost against an office’s staff training and development budget. A full VAT invoice is provided. Prices include VAT.

Individual

One seat

£997
Founding cohort · lowest price this course will ever be
  • All four live sessions + recordings
  • Political-office prompt library
  • Office SOP templates
  • 30 days’ email support
  • Certificate of completion
Reserve my seat
Recommended – The Office

Member + two staff

£1,995
Three seats · the people who’ll actually run it
  • Everything in Individual, ×3
  • Your office’s workflow built live in Session 4
  • Private 45-minute office implementation call
  • Invoice available for office/training budgets
Book the office

The cohort runs at five seats or more – if it doesn’t run, every penny is refunded automatically. And if you attend all four sessions and don’t consider it worth the fee, say so within 7 days and we’ll refund you anyway.

The founding cohort is full.

A second cohort follows. Leave your details and you’ll get first refusal on seats – before they’re announced anywhere else.

You’re on the list – you’ll hear from us before anyone else does.

Beyond the founding cohort

Two more ways in.

Private party cohorts

Bring your whole group.

If you want your members and their staff ahead of this together – a private, single-party cohort, scheduled around parliamentary business, with content built on your casework and campaign calendar – I run a small number of these by application. Private cohorts are scheduled from autumn; slots go to whoever moves first.

Apply – book a 15-minute conversation

Or email office [at] industrialstrategic [dot] com with your group size. Quoted privately – group pricing is never published.

Not a political office?

The executive cohort follows.

AI Command for business leaders runs after the founding political cohort – the same working sessions, with boardroom governance in place of election law. Leave your details for first refusal when seats open.

You’re on the list – you’ll hear before seats are announced anywhere else.

Questions

Asked and answered.

I’m not technical. Is this for me?

Especially for you. The course assumes no technical background – it teaches judgement, workflows and rules, with your staff handling the hands-on build alongside you. That’s why the office bundle exists.

Which party is this for?

All of them. The tools are neutral; the law applies to everyone. Cohorts run under Chatham House conventions and your enrolment is not published.

Can my office pay by invoice?

Yes – office bundles can be invoiced as professional training for staffing/training budgets. Email office [at] industrialstrategic [dot] com.

What if I can’t make a session?

Every session is recorded and yours to keep, and the email support covers anything you missed live.

Is this legal advice?

No – it’s professional training that covers the legal landscape and builds compliance habits. For specific situations your office should consult the Electoral Commission or counsel. We tell you when that’s the right move, too.